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We
captured data from visitors by asking them to enter a
Prize Draw and Wicked donated the prizes. This will be
a regular feature and if any of you would like to offer
items for the Prize Draw we will feature these on the
website and on the day itself.
We will be building a database from the data we collect
specifically for the IFF.
Programme for 2nd Fayre
We benefited from the full page advert in Skin Two LateXtra,
which came out before the 2nd Fayre as well as the two
ads placed prior to the Launch.
We developed the website which will go live before the
3rd Fayre.
We sent out Press Packs and Photos from the Launch to
fetish, alternative and mainstream press.
We recently gave a short interview to Penthouse about
the IFF as they are setting up a fetish element in their
magazine.
We produced 30,000 flyers, which were mailed and distributed
as before plus roughly 2,500 were sent to European and
US outlets.
We invited Press and Photographers to attend.
MRK and Mythy from London Communities provided us with
rope bondage displays and workshops throughout the day
and early evening. This was so successful we have invited
them to be a regular feature at the IFF. See
pics
Programme for 3rd Fayre and beyond
We have a full page ad in the new magazine called Alternative
London Magazine, which launched in June.
We are designing different flyers so that we can target
different sectors of the market place including:
- Gay
- Fetish
- Clubbers / Alternative Fashion
- Wiccan and Pagan Communities
- Gothic
- Spirituality and Mind Body Spirit
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